I LOVE my Macbook Air. Hands down the best computer I ever used. Elegant, light-weight, but in every way a real computer.

What impressed me the most is not so much the size and sleekness of the MacBook Air, but Apple’s uncanny timing and ingenuity to “trail-blaze” on-board flash memory chips as hard drive storage. No other manufacture would make such a bold and gutsy move like this. It’s just way too risky and costly (from a support perspective).

Apple saw something different. They saw this as an opportunity to rewrite a page in Solid State Drive storage while creating the thinnest laptop in the world. This came at the perfect time also as Apple took advantage of the fact that the SSD market is still evolving. So consumers are not picky about what kind or type of SSDs are used, but that ANY kind of RAM or Flashed based storage would be awesome.

This is like the early days of flat screen televisions. About 7-8 years ago, it didn’t matter if Whirlpool made flat screen TV, people would just buy it because it was flat and cheap. As SSDs continue to take shape, it is unquestionable that Apple has clearly set a new standard. A concept that was once thought not economically feasible became their very advantage over every competitor.

Apple’s keen ability to operate and to think “outside-the-box” keeps us, the consumer, always wanting more! Just when we think Apple has run out of ideas, they always seem to surprise us again. This is the stuff that gets us out of bed early and to wait on long lines just to BUY an Apple product. Hats off to a company that almost went bankrupt a few times to now the biggest company that ever existed.